Though G.I. Joe is owned by Hasbro, the majority of the characters and mythology for the toys and animated series were created mainly by Larry Hama, the writer of the licensed comics published by Marvel Comics. Editor-in-chief Jim Shooter was the one to suggest that G.I. Joe was a team rather than the name of a particular person. Larry Hama’s vision for G.I. Joe was originally intended as a new direction for Nick Fury and S.H.I.E.L.D.